Bar sales · Texas

Bar sales in San Marcos

$279,643median venue, Aug 2025 – Jul 2026

The median bar or restaurant in San Marcos, Texas sold $279,643 in alcohol over the 12 months ending July 2026, up 2.5% from the year before. 93 venues filed mixed-beverage sales in that time, $41.75M in total; the average venue sold $448,918.

Venues filing: 93; 43rd of 871 Texas cities
Average venue: $449K; mean, 12 months
All venues: $41.75M; 12-month total
Median, year over year: +2.5%; vs $273K

Top 25 venues in San Marcos by alcohol sales

#	Venue	ZIP	12-month sales	Per month
1	Zelicks336 W Hopkins St	78666	$1.93M	$161K
2	Logies on the Square150 S Lbj Dr	78666	$1.79M	$149K
3	Freddy C's Lounge/Wildfiresmtx141 E Hopkins St	78666	$1.75M	$146K
4	Chimy's San Marcos217 E Hopkins St	78666	$1.57M	$131K
5	Twin Peaks1207 S Interstate 35	78666	$1.53M	$128K
6	Black Rabbit Saloon / Shade Rooftop Patio127 E Hopkins St	78666	$1.38M	$115K
7	The Vault100 W Hopkins St	78666	$1.15M	$95K
8	54Th Street1303 S Interstate 35	78666	$1.13M	$94K
9	Mayloo's138 N Lbj Dr	78666	$1.12M	$93K
10	Axis202 N Lbj Dr Ste A	78666	$1.1M	$91K
11	The I Dont Know Bar650 E Hopkins St	78666	$1.09M	$91K
12	The Taproom & the Porch129 E Hopkins St Ste 110&120	78666	$1.08M	$90K
13	Green Parrot124 N L B J Dr	78666	$936K	$78K
14	Pluckers Wing Bar105 N Interstate 35	78666	$924K	$77K
15	Kissing Tree Club/Tarbox & Brown/The Mix201 Kissing Tree Ln	78666	$902K	$75K
16	The Blind Salamander301 N Lbj Dr Ste 111	78666	$843K	$70K
17	The Marc120 E San Antonio St	78666	$795K	$66K
18	Showdown207 E Hutchison St	78666	$785K	$65K
19	Nephew's100 N Guadalupe St	78666	$763K	$64K
20	Jacks Roadhouse1625 W Hopkins St	78666	$757K	$63K
21	San Marcos Es Catering1001 W Mccarty Ln	78666	$752K	$63K
22	Ivar's River Pub701 Cheatham St	78666	$743K	$62K
23	Texas Roadhouse1502 S Interstate 35	78666	$721K	$60K
24	Chuy's1121 N Interstate 35	78666	$675K	$56K
25	San Marcos Casa Maria Mexican Restaurant706 S Guadalupe St	78666	$659K	$55K

Draw your own comps in San Marcos

Put a circle on any corner and get the median venue inside it over the last twelve reported months, who does the volume, and the residents, income, jobs and traffic around it.

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Questions

How much does the average bar make in San Marcos, Texas?

Over the 12 months ending July 2026, the median bar or restaurant in San Marcos sold $279,643 in alcohol and the mean was $448,918, across 93 venues. The mean is higher because a few large venues sell far more than the rest. Food sales are not included.

Which bar sells the most alcohol in San Marcos?

Zelicks reported the most mixed-beverage sales in San Marcos over the 12 months ending July 2026: $1,929,073. Logies on the Square was second with $1,785,309.

How many bars are in San Marcos?

93 venues in San Marcos reported mixed-beverage sales to the Texas Comptroller over the 12 months ending July 2026. That counts bars, restaurants, hotels and venues that hold a mixed-beverage permit.