Bar sales · Texas

Bar sales in San Marcos

$263,841median venue, Oct 2025 – Sep 2026

The median bar or restaurant in San Marcos, Texas sold $263,841 in alcohol over the 12 months ending September 2026, up 2.4% from the year before. 98 venues filed mixed-beverage sales in that time, $42.6M in total; the average venue sold $434,690.

Venues filing: 98; 42nd of 876 Texas cities
Average venue: $435K; mean, 12 months
All venues: $42.6M; 12-month total
Median, year over year: +2.4%; vs $258K

Top 25 venues in San Marcos by alcohol sales

#	Venue	ZIP	12-month sales	Per month
1	Zelicks336 W Hopkins St	78666	$1.9M	$158K
2	Freddy C's Lounge/Wildfiresmtx141 E Hopkins St	78666	$1.9M	$158K
3	Twin Peaks1207 S Interstate 35	78666	$1.83M	$152K
4	Logies on the Square150 S Lbj Dr	78666	$1.72M	$144K
5	Chimy's San Marcos217 E Hopkins St	78666	$1.6M	$134K
6	Black Rabbit Saloon / Shade Rooftop Patio127 E Hopkins St	78666	$1.41M	$117K
7	The Vault100 W Hopkins St	78666	$1.2M	$100K
8	Mayloo's138 N Lbj Dr	78666	$1.14M	$95K
9	54Th Street1303 S Interstate 35	78666	$1.14M	$95K
10	The I Dont Know Bar650 E Hopkins St	78666	$1.1M	$92K
11	The Taproom & the Porch129 E Hopkins St Ste 110&120	78666	$1.08M	$90K
12	Axis202 N Lbj Dr Ste A	78666	$1.07M	$89K
13	Green Parrot124 N L B J Dr	78666	$1.02M	$85K
14	Pluckers Wing Bar105 N Interstate 35	78666	$914K	$76K
15	Kissing Tree Club/Tarbox & Brown/The Mix201 Kissing Tree Ln	78666	$912K	$76K
16	The Blind Salamander301 N Lbj Dr Ste 111	78666	$912K	$76K
17	The Marc120 E San Antonio St	78666	$810K	$68K
18	Showdown207 E Hutchison St	78666	$786K	$66K
19	Nephew's100 N Guadalupe St	78666	$785K	$65K
20	Jacks Roadhouse1625 W Hopkins St	78666	$754K	$63K
21	San Marcos Es Catering1001 W Mccarty Ln	78666	$744K	$62K
22	Ivar's River Pub701 Cheatham St	78666	$740K	$62K
23	Backwoods Ice House3301 Dreibrodt Rd	78666	$703K	$59K
24	Texas Roadhouse1502 S Interstate 35	78666	$680K	$57K
25	Chuy's1121 N Interstate 35	78666	$662K	$55K

Draw your own comps in San Marcos

Put a circle on any corner and get the median venue inside it over the last twelve reported months, who does the volume, and the residents, income, jobs and traffic around it.

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Questions

How much does the average bar make in San Marcos, Texas?

Over the 12 months ending September 2026, the median bar or restaurant in San Marcos sold $263,841 in alcohol and the mean was $434,690, across 98 venues. The mean is higher because a few large venues sell far more than the rest. Food sales are not included.

Which bar sells the most alcohol in San Marcos?

Zelicks reported the most mixed-beverage sales in San Marcos over the 12 months ending September 2026: $1,899,607. Freddy C's Lounge/Wildfiresmtx was second with $1,897,841.

How many bars are in San Marcos?

98 venues in San Marcos reported mixed-beverage sales to the Texas Comptroller over the 12 months ending September 2026. That counts bars, restaurants, hotels and venues that hold a mixed-beverage permit.