Bar sales · San Marcos, TX
Southbound Social
119 E Hutchison St, San Marcos, 78666
Southbound Social, at 119 E Hutchison St in San Marcos, reported $113,087 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $28,272 a month. That ranks 68th of 98 venues in San Marcos, where the median venue sold $263,841.
- Average per month
- $28K
- 4 of 12 months filed
- Latest month
- $45K
- Sep 2026
- Year over year
- —
- no prior year
- Rank in San Marcos
- #68
- of 98 venues
What it sells
- Liquor 63%
- Beer 37%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $384,168 over the same 12 months, across 59 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Zelicks336 W Hopkins St | $1.9M | $158K |
| 2 | Freddy C's Lounge/Wildfiresmtx141 E Hopkins St | $1.9M | $158K |
| 3 | Twin Peaks1207 S Interstate 35 | $1.83M | $152K |
| 4 | Logies on the Square150 S Lbj Dr | $1.72M | $144K |
| 5 | Chimy's San Marcos217 E Hopkins St | $1.6M | $134K |
| 6 | Black Rabbit Saloon / Shade Rooftop Patio127 E Hopkins St | $1.41M | $117K |
| 7 | The Vault100 W Hopkins St | $1.2M | $100K |
| 8 | Mayloo's138 N Lbj Dr | $1.14M | $95K |
The map shows Southbound Social's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Southbound Social make?
Southbound Social reported $113,087 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $28,272 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Southbound Social's most recent monthly alcohol sales?
Southbound Social reported $44,877 for September 2026, its most recent filing.
How does Southbound Social compare with other bars in San Marcos?
It ranks 68th of 98 San Marcos venues by alcohol sales over the 12 months ending September 2026. The median San Marcos venue sold $263,841. Within half a mile, the median venue sold $384,168.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200194374. All bar sales in San Marcos