Bar sales · San Marcos, TX
First Watch Daytime Cafe San Marcos
1506 N Interstate 35 Ste 101, San Marcos, 78666
First Watch Daytime Cafe San Marcos, at 1506 N Interstate 35 Ste 101 in San Marcos, reported $62,253 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $5,188 a month and down 10.6% from the year before. That ranks 76th of 93 venues in San Marcos, where the median venue sold $279,643.
- Average per month
- $5K
- 12 of 12 months filed
- Latest month
- $6K
- Aug 2026
- Year over year
- -10.6%
- vs $70K
- Rank in San Marcos
- #76
- of 93 venues
What it sells
- Liquor 76%
- Wine 24%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $398,510 over the same 12 months, across 59 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Zelicks336 W Hopkins St | $1.93M | $161K |
| 2 | Logies on the Square150 S Lbj Dr | $1.79M | $149K |
| 3 | Freddy C's Lounge/Wildfiresmtx141 E Hopkins St | $1.75M | $146K |
| 4 | Chimy's San Marcos217 E Hopkins St | $1.57M | $131K |
| 5 | Twin Peaks1207 S Interstate 35 | $1.53M | $128K |
| 6 | Black Rabbit Saloon / Shade Rooftop Patio127 E Hopkins St | $1.38M | $115K |
| 7 | The Vault100 W Hopkins St | $1.15M | $95K |
| 8 | Mayloo's138 N Lbj Dr | $1.12M | $93K |
The map shows First Watch Daytime Cafe San Marcos's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does First Watch Daytime Cafe San Marcos make?
First Watch Daytime Cafe San Marcos reported $62,253 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $5,188 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were First Watch Daytime Cafe San Marcos's most recent monthly alcohol sales?
First Watch Daytime Cafe San Marcos reported $5,606 for August 2026, its most recent filing.
How does First Watch Daytime Cafe San Marcos compare with other bars in San Marcos?
It ranks 76th of 93 San Marcos venues by alcohol sales over the 12 months ending July 2026. The median San Marcos venue sold $279,643. Within half a mile, the median venue sold $398,510.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200129628. All bar sales in San Marcos