Bar sales · San Marcos, TX
Ivar's River Pub
701 Cheatham St, San Marcos, 78666
Ivar's River Pub, at 701 Cheatham St in San Marcos, reported $743,455 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $61,955 a month and down 2.4% from the year before. That ranks 22nd of 93 venues in San Marcos, where the median venue sold $279,643.
- Average per month
- $62K
- 12 of 12 months filed
- Latest month
- $83K
- Jul 2026
- Year over year
- -2.4%
- vs $761K
- Rank in San Marcos
- #22
- of 93 venues
What it sells
- Liquor 56%
- Beer 37%
- Wine 7%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $532,963 over the same 12 months, across 5 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | The I Dont Know Bar650 E Hopkins St | $1.09M | $91K |
| 2 | Putt Pub307 S Lbj Dr | $533K | $44K |
| 3 | Boxcar Social116 S Edward Gary St | $231K | $19K |
| 4 | ST John's Religious Gifts and Bookstore624 E Hopkins St | $2K | $2K |
The map shows Ivar's River Pub's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Ivar's River Pub make?
Ivar's River Pub reported $743,455 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $61,955 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Ivar's River Pub's most recent monthly alcohol sales?
Ivar's River Pub reported $83,110 for July 2026, its most recent filing.
How does Ivar's River Pub compare with other bars in San Marcos?
It ranks 22nd of 93 San Marcos venues by alcohol sales over the 12 months ending July 2026. The median San Marcos venue sold $279,643. Within half a mile, the median venue sold $532,963.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB991951. All bar sales in San Marcos