Bar sales · Princeton, TX
Rivera's Salvadorian Tex-Mex Restaurant
320 N Main St, Princeton, 75407
Rivera's Salvadorian Tex-Mex Restaurant, at 320 N Main St in Princeton, reported $14,266 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $1,189 a month and down 45.3% from the year before. That ranks 5th of 5 venues in Princeton, where the median venue sold $34,043.
- Average per month
- $1K
- 12 of 12 months filed
- Latest month
- $1K
- Sep 2026
- Year over year
- -45.3%
- vs $26K
- Rank in Princeton
- #5
- of 5 venues
What it sells
- Liquor 35%
- Beer 65%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $91,699 over the same 12 months, across 4 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Tokyo House312 W Princeton Dr Ste 1 | $174K | $15K |
| 2 | Las Rocas Mexican Cuisine133 W Princeton Dr | $149K | $12K |
| 3 | Morenita Restaurant Limited Liability201 E Princeton Dr Ste 102 | $34K | $3K |
The map shows Rivera's Salvadorian Tex-Mex Restaurant's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Rivera's Salvadorian Tex-Mex Restaurant make?
Rivera's Salvadorian Tex-Mex Restaurant reported $14,266 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $1,189 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Rivera's Salvadorian Tex-Mex Restaurant's most recent monthly alcohol sales?
Rivera's Salvadorian Tex-Mex Restaurant reported $1,492 for September 2026, its most recent filing.
How does Rivera's Salvadorian Tex-Mex Restaurant compare with other bars in Princeton?
It ranks 5th of 5 Princeton venues by alcohol sales over the 12 months ending September 2026. The median Princeton venue sold $34,043. Within half a mile, the median venue sold $91,699.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200081181. All bar sales in Princeton