Bar sales · Princeton, TX
Rivera's Salvadorian Tex-Mex Restaurant
320 N Main St, Princeton, 75407
Rivera's Salvadorian Tex-Mex Restaurant, at 320 N Main St in Princeton, reported $14,638 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $1,220 a month and down 48.6% from the year before. That ranks 5th of 6 venues in Princeton, where the median venue sold $38,399.
- Average per month
- $1K
- 12 of 12 months filed
- Latest month
- $937
- Jul 2026
- Year over year
- -48.6%
- vs $28K
- Rank in Princeton
- #5
- of 6 venues
What it sells
- Liquor 37%
- Beer 61%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $99,579 over the same 12 months, across 4 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Tokyo House312 W Princeton Dr Ste 1 | $165K | $14K |
| 2 | Las Rocas Mexican Cuisine133 W Princeton Dr | $149K | $12K |
| 3 | Morenita Restaurant Limited Liability201 E Princeton Dr Ste 102 | $51K | $4K |
The map shows Rivera's Salvadorian Tex-Mex Restaurant's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Rivera's Salvadorian Tex-Mex Restaurant make?
Rivera's Salvadorian Tex-Mex Restaurant reported $14,638 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $1,220 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Rivera's Salvadorian Tex-Mex Restaurant's most recent monthly alcohol sales?
Rivera's Salvadorian Tex-Mex Restaurant reported $937 for July 2026, its most recent filing.
How does Rivera's Salvadorian Tex-Mex Restaurant compare with other bars in Princeton?
It ranks 5th of 6 Princeton venues by alcohol sales over the 12 months ending July 2026. The median Princeton venue sold $38,399. Within half a mile, the median venue sold $99,579.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200081181. All bar sales in Princeton