Bar sales · Princeton, TX
Las Rocas Mexican Cuisine
133 W Princeton Dr, Princeton, 75407
Las Rocas Mexican Cuisine, at 133 W Princeton Dr in Princeton, reported $149,355 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $12,446 a month and down 22.6% from the year before. That ranks 2nd of 5 venues in Princeton, where the median venue sold $34,043.
- Average per month
- $12K
- 12 of 12 months filed
- Latest month
- $14K
- Sep 2026
- Year over year
- -22.6%
- vs $193K
- Rank in Princeton
- #2
- of 5 venues
What it sells
- Liquor 76%
- Beer 24%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $91,699 over the same 12 months, across 4 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Tokyo House312 W Princeton Dr Ste 1 | $174K | $15K |
| 2 | Morenita Restaurant Limited Liability201 E Princeton Dr Ste 102 | $34K | $3K |
| 3 | Rivera's Salvadorian Tex-Mex Restaurant320 N Main St | $14K | $1K |
The map shows Las Rocas Mexican Cuisine's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Las Rocas Mexican Cuisine make?
Las Rocas Mexican Cuisine reported $149,355 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $12,446 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Las Rocas Mexican Cuisine's most recent monthly alcohol sales?
Las Rocas Mexican Cuisine reported $13,520 for September 2026, its most recent filing.
How does Las Rocas Mexican Cuisine compare with other bars in Princeton?
It ranks 2nd of 5 Princeton venues by alcohol sales over the 12 months ending September 2026. The median Princeton venue sold $34,043. Within half a mile, the median venue sold $91,699.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM1069058. All bar sales in Princeton