Bar sales · Princeton, TX
Las Rocas Mexican Cuisine
133 W Princeton Dr, Princeton, 75407
Las Rocas Mexican Cuisine, at 133 W Princeton Dr in Princeton, reported $148,542 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $12,379 a month and down 25.3% from the year before. That ranks 2nd of 6 venues in Princeton, where the median venue sold $38,399.
- Average per month
- $12K
- 12 of 12 months filed
- Latest month
- $11K
- Jul 2026
- Year over year
- -25.3%
- vs $199K
- Rank in Princeton
- #2
- of 6 venues
What it sells
- Liquor 76%
- Beer 24%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $99,579 over the same 12 months, across 4 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Tokyo House312 W Princeton Dr Ste 1 | $165K | $14K |
| 2 | Morenita Restaurant Limited Liability201 E Princeton Dr Ste 102 | $51K | $4K |
| 3 | Rivera's Salvadorian Tex-Mex Restaurant320 N Main St | $15K | $1K |
The map shows Las Rocas Mexican Cuisine's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Las Rocas Mexican Cuisine make?
Las Rocas Mexican Cuisine reported $148,542 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $12,379 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Las Rocas Mexican Cuisine's most recent monthly alcohol sales?
Las Rocas Mexican Cuisine reported $10,973 for July 2026, its most recent filing.
How does Las Rocas Mexican Cuisine compare with other bars in Princeton?
It ranks 2nd of 6 Princeton venues by alcohol sales over the 12 months ending July 2026. The median Princeton venue sold $38,399. Within half a mile, the median venue sold $99,579.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM1069058. All bar sales in Princeton