Bar sales · Harlingen, TX
The Moon Rock
1811 W Jefferson Ave, Harlingen, 78550
The Moon Rock, at 1811 W Jefferson Ave in Harlingen, reported $623,010 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $51,918 a month and up 47.1% from the year before. That ranks 8th of 66 venues in Harlingen, where the median venue sold $143,716.
- Average per month
- $52K
- 12 of 12 months filed
- Latest month
- $42K
- Sep 2026
- Year over year
- +47.1%
- vs $424K
- Rank in Harlingen
- #8
- of 66 venues
What it sells
- Liquor 50%
- Beer 49%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $147,846 over the same 12 months, across 15 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Texas Roadhouse4805 S Expressway 83 | $879K | $73K |
| 2 | Chuck's Ice House-Volley Bar & Grill1002 Morgan Blvd | $672K | $56K |
| 3 | Tailwind HRL3002 Heritage Way | $582K | $48K |
| 4 | The Point115 E Harrison Ave | $523K | $44K |
| 5 | La Playa Mexican Cafe Harlingen502 S 77 Sunshinestrip | $503K | $42K |
| 6 | Cinemark 16401 S Expressway 83 | $192K | $16K |
| 7 | Drinkup!1226 Morgan Blvd | $148K | $12K |
| 8 | Sir's Martini Lounge309 W Van Buren Ave | $140K | $12K |
The map shows The Moon Rock's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Moon Rock make?
The Moon Rock reported $623,010 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $51,918 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Moon Rock's most recent monthly alcohol sales?
The Moon Rock reported $41,876 for September 2026, its most recent filing.
How does The Moon Rock compare with other bars in Harlingen?
It ranks 8th of 66 Harlingen venues by alcohol sales over the 12 months ending September 2026. The median Harlingen venue sold $143,716. Within half a mile, the median venue sold $147,846.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200044850. All bar sales in Harlingen