Bar sales · Harlingen, TX
La Playa Mexican Cafe Harlingen
502 S 77 Sunshinestrip, Harlingen, 78550
La Playa Mexican Cafe Harlingen, at 502 S 77 Sunshinestrip in Harlingen, reported $499,104 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $41,592 a month and down 5.7% from the year before. That ranks 16th of 67 venues in Harlingen, where the median venue sold $148,158.
- Average per month
- $42K
- 12 of 12 months filed
- Latest month
- $42K
- Aug 2026
- Year over year
- -5.7%
- vs $529K
- Rank in Harlingen
- #16
- of 67 venues
What it sells
- Liquor 69%
- Beer 29%
- Wine 1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $145,474 over the same 12 months, across 16 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Texas Roadhouse4805 S Expressway 83 | $880K | $73K |
| 2 | Chuck's Ice House-Volley Bar & Grill1002 Morgan Blvd | $659K | $55K |
| 3 | The Moon Rock1811 W Jefferson Ave | $606K | $50K |
| 4 | Tailwind HRL3002 Heritage Way | $574K | $48K |
| 5 | The Point115 E Harrison Ave | $498K | $41K |
| 6 | Cinemark 16401 S Expressway 83 | $186K | $15K |
| 7 | Provecho y Salud119 W Van Buren Ave Ste 4 | $148K | $12K |
| 8 | Sir's Martini Lounge309 W Van Buren Ave | $143K | $12K |
The map shows La Playa Mexican Cafe Harlingen's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does La Playa Mexican Cafe Harlingen make?
La Playa Mexican Cafe Harlingen reported $499,104 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $41,592 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were La Playa Mexican Cafe Harlingen's most recent monthly alcohol sales?
La Playa Mexican Cafe Harlingen reported $42,333 for August 2026, its most recent filing.
How does La Playa Mexican Cafe Harlingen compare with other bars in Harlingen?
It ranks 16th of 67 Harlingen venues by alcohol sales over the 12 months ending July 2026. The median Harlingen venue sold $148,158. Within half a mile, the median venue sold $145,474.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB631777. All bar sales in Harlingen