Bar sales · Wichita Falls, TX
Water Hole
1415 Old Iowa Park Rd Ste A&b, Wichita Falls, 76306
Water Hole, at 1415 Old Iowa Park Rd Ste A&b in Wichita Falls, reported $777,175 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $64,765 a month and down 2.4% from the year before. That ranks 8th of 91 venues in Wichita Falls, where the median venue sold $169,245.
- Average per month
- $65K
- 12 of 12 months filed
- Latest month
- $59K
- Aug 2026
- Year over year
- -2.4%
- vs $797K
- Rank in Wichita Falls
- #8
- of 91 venues
What it sells
- Liquor 64%
- Beer 36%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $503,122 over the same 12 months, across 3 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Crazy Horse Saloon1402 Iowa Park Rd | $503K | $42K |
| 2 | Whiskey River Saloon1105 Sheppard Access Rd | $57K | $5K |
The map shows Water Hole's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Water Hole make?
Water Hole reported $777,175 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $64,765 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Water Hole's most recent monthly alcohol sales?
Water Hole reported $58,977 for August 2026, its most recent filing.
How does Water Hole compare with other bars in Wichita Falls?
It ranks 8th of 91 Wichita Falls venues by alcohol sales over the 12 months ending July 2026. The median Wichita Falls venue sold $169,245. Within half a mile, the median venue sold $503,122.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB810315. All bar sales in Wichita Falls