Bar sales · Wichita Falls, TX
On the Border
3111 Midwestern Pkwy, Wichita Falls, 76308
On the Border, at 3111 Midwestern Pkwy in Wichita Falls, reported $57,106 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $28,553 a month and down 88.3% from the year before. That ranks 69th of 91 venues in Wichita Falls, where the median venue sold $169,245.
- Average per month
- $29K
- 2 of 12 months filed
- Latest month
- $0
- Sep 2025
- Year over year
- -88.3%
- vs $488K
- Rank in Wichita Falls
- #69
- of 91 venues
What it sells
- Liquor 72%
- Beer 28%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $181,615 over the same 12 months, across 17 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Buffalo Wild Wings3837 Call Field Rd | $1.17M | $98K |
| 2 | B&R2617 Plaza Pkwy Ste 601 | $962K | $80K |
| 3 | Black Sheep Bar2611 Plaza Pkwy Ste 301A | $840K | $70K |
| 4 | Bricktown Tap House & Kitchen3111 Midwestern Pkwy Ste 560 | $599K | $50K |
| 5 | Fat Alberts4011B Rhea Rd | $575K | $48K |
| 6 | Wichita Falls Country Club1701 Hamilton Blvd | $454K | $38K |
| 7 | Chili's Grill & Bar3710 Call Field Rd | $412K | $34K |
| 8 | On the Border Mexican Grill & Cantina3111 Midwestern Pkwy Ste 242 | $379K | $34K |
The map shows On the Border's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does On the Border make?
On the Border reported $57,106 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $28,553 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were On the Border's most recent monthly alcohol sales?
On the Border reported $0 for September 2025, its most recent filing.
How does On the Border compare with other bars in Wichita Falls?
It ranks 69th of 91 Wichita Falls venues by alcohol sales over the 12 months ending July 2026. The median Wichita Falls venue sold $169,245. Within half a mile, the median venue sold $181,615.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB755921. All bar sales in Wichita Falls