Bar sales · Wichita Falls, TX
Midnight Rodeo
110 E Scott Ave, Wichita Falls, 76301
Midnight Rodeo, at 110 E Scott Ave in Wichita Falls, reported $410,699 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $37,336 a month. That ranks 21st of 90 venues in Wichita Falls, where the median venue sold $172,886.
- Average per month
- $37K
- 11 of 12 months filed
- Latest month
- $116K
- Sep 2026
- Year over year
- —
- no prior year
- Rank in Wichita Falls
- #21
- of 90 venues
What it sells
- Liquor 40%
- Beer 24%
- Wine <1%
- Cover 35%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $96,820 over the same 12 months, across 7 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | The Players Lounge413 Galveston St | $622K | $52K |
| 2 | Broad Street Billiards1309 13th St Ste 300 | $258K | $21K |
| 3 | P2 the Deuce Realty1401 Lamar St | $97K | $8K |
| 4 | Picker's Universe1000 Indiana Ave | $74K | $6K |
| 5 | Scoots Bar & Grill1402 Lamar St | $50K | $5K |
| 6 | Green Pierce American Legion Post1101 E Scott Ave | $15K | $1K |
The map shows Midnight Rodeo's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Midnight Rodeo make?
Midnight Rodeo reported $410,699 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $37,336 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Midnight Rodeo's most recent monthly alcohol sales?
Midnight Rodeo reported $115,596 for September 2026, its most recent filing.
How does Midnight Rodeo compare with other bars in Wichita Falls?
It ranks 21st of 90 Wichita Falls venues by alcohol sales over the 12 months ending September 2026. The median Wichita Falls venue sold $172,886. Within half a mile, the median venue sold $96,820.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200180979. All bar sales in Wichita Falls