Bar sales · Waco, TX
Truelove
414 Franklin Ave, Waco, 76701
Truelove, at 414 Franklin Ave in Waco, reported $986,483 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $82,207 a month and up 9.3% from the year before. That ranks 14th of 161 venues in Waco, where the median venue sold $250,809.
- Average per month
- $82K
- 12 of 12 months filed
- Latest month
- $74K
- Sep 2026
- Year over year
- +9.3%
- vs $902K
- Rank in Waco
- #14
- of 161 venues
What it sells
- Liquor 79%
- Beer 20%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $322,459 over the same 12 months, across 46 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Blacks Beverage228 S 8th St Ste A-b | $1.48M | $123K |
| 2 | Hotel Herringbone319 S 4th St | $1.38M | $115K |
| 3 | The Backyard511 S 8th St | $1.21M | $135K |
| 4 | Hotel701 Washington Ave | $1.15M | $96K |
| 5 | Cricket Grill and Draft House221 Mary Ave | $1.15M | $96K |
| 6 | Ninfa's Waco220 S 3rd St | $885K | $74K |
| 7 | Diamond Back's Restaurant / Gratziano's217 Mary Ave | $688K | $57K |
| 8 | Ac Hotel by Marrott600 Mary Ave | $653K | $54K |
The map shows Truelove's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Truelove make?
Truelove reported $986,483 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $82,207 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Truelove's most recent monthly alcohol sales?
Truelove reported $74,214 for September 2026, its most recent filing.
How does Truelove compare with other bars in Waco?
It ranks 14th of 161 Waco venues by alcohol sales over the 12 months ending September 2026. The median Waco venue sold $250,809. Within half a mile, the median venue sold $322,459.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB762038. All bar sales in Waco