Bar sales · Waco, TX
Truelove
414 Franklin Ave, Waco, 76701
Truelove, at 414 Franklin Ave in Waco, reported $973,016 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $81,085 a month and up 6.4% from the year before. That ranks 12th of 160 venues in Waco, where the median venue sold $253,256.
- Average per month
- $81K
- 12 of 12 months filed
- Latest month
- $80K
- Jul 2026
- Year over year
- +6.4%
- vs $914K
- Rank in Waco
- #12
- of 160 venues
What it sells
- Liquor 79%
- Beer 21%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $323,562 over the same 12 months, across 45 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Blacks Beverage228 S 8th St Ste A-b | $1.47M | $122K |
| 2 | Hotel Herringbone319 S 4th St | $1.36M | $114K |
| 3 | Cricket Grill and Draft House221 Mary Ave | $1.18M | $98K |
| 4 | Hotel701 Washington Ave | $1.13M | $94K |
| 5 | The Backyard511 S 8th St | $906K | $129K |
| 6 | Ninfa's Waco220 S 3rd St | $905K | $75K |
| 7 | Backyard Bar Stage and Grill517 S 8th St | $762K | $127K |
| 8 | Diamond Back's Restaurant / Gratziano's217 Mary Ave | $689K | $57K |
The map shows Truelove's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Truelove make?
Truelove reported $973,016 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $81,085 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Truelove's most recent monthly alcohol sales?
Truelove reported $79,862 for July 2026, its most recent filing.
How does Truelove compare with other bars in Waco?
It ranks 12th of 160 Waco venues by alcohol sales over the 12 months ending July 2026. The median Waco venue sold $253,256. Within half a mile, the median venue sold $323,562.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB762038. All bar sales in Waco