Bar sales · Victoria, TX
The New Rodeo
407 E Rio Grande St, Victoria, 77901
The New Rodeo, at 407 E Rio Grande St in Victoria, reported $40,500 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $3,375 a month and down 42.1% from the year before. That ranks 55th of 84 venues in Victoria, where the median venue sold $100,066.
- Average per month
- $3K
- 12 of 12 months filed
- Latest month
- $0
- Aug 2026
- Year over year
- -42.1%
- vs $70K
- Rank in Victoria
- #55
- of 84 venues
What it sells
- Liquor 34%
- Beer 66%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $11,357 over the same 12 months, across 3 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Ramsey's Restaurant/Fillin' Station1403 N Navarro St | $11K | $946 |
| 2 | Mi Torreon Restaurant1804 N Navarro St | $9K | $784 |
The map shows The New Rodeo's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does The New Rodeo make?
The New Rodeo reported $40,500 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $3,375 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The New Rodeo's most recent monthly alcohol sales?
The New Rodeo reported $0 for August 2026, its most recent filing.
How does The New Rodeo compare with other bars in Victoria?
It ranks 55th of 84 Victoria venues by alcohol sales over the 12 months ending July 2026. The median Victoria venue sold $100,066. Within half a mile, the median venue sold $11,357.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB968655. All bar sales in Victoria