Bar sales · Tyler, TX
On the Border
4301 S Broadway Ave, Tyler, 75703
On the Border, at 4301 S Broadway Ave in Tyler, reported $25,225 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $12,613 a month and down 92.5% from the year before. That ranks 111th of 125 venues in Tyler, where the median venue sold $234,386.
- Average per month
- $13K
- 2 of 12 months filed
- Latest month
- $0
- Sep 2025
- Year over year
- -92.5%
- vs $335K
- Rank in Tyler
- #111
- of 125 venues
What it sells
- Liquor 80%
- Beer 19%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $321,234 over the same 12 months, across 12 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Bubba's 334504 S Broadway Ave | $1.04M | $86K |
| 2 | Dakota's4803 Old Bullard Rd Ste 1 | $1.01M | $84K |
| 3 | Twelve405 W Southwest Loop 323 | $915K | $76K |
| 4 | Torchy's Tacos426 E Southeast Loop 323 | $671K | $56K |
| 5 | Villaggio del Vino4803 Old Bullard Rd | $536K | $45K |
| 6 | Longhorn Steakhouse4705 S Broadway Ave | $408K | $34K |
| 7 | On the Border Mexican Grill & Cantina4301 S Broadway Ave | $234K | $21K |
| 8 | Laughing Crab4601 S Broadway Ave Ste H22b | $226K | $19K |
The map shows On the Border's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does On the Border make?
On the Border reported $25,225 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $12,613 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were On the Border's most recent monthly alcohol sales?
On the Border reported $0 for September 2025, its most recent filing.
How does On the Border compare with other bars in Tyler?
It ranks 111th of 125 Tyler venues by alcohol sales over the 12 months ending July 2026. The median Tyler venue sold $234,386. Within half a mile, the median venue sold $321,234.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM755276. All bar sales in Tyler