Bar sales · South Padre Island, TX
The Upper Deck Hotel and Bar
120 E Atol St, South Padre Island, 78597
The Upper Deck Hotel and Bar, at 120 E Atol St in South Padre Island, reported $566,933 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $47,244 a month and up 4.3% from the year before. That ranks 24th of 59 venues in South Padre Island, where the median venue sold $335,630.
- Average per month
- $47K
- 12 of 12 months filed
- Latest month
- $41K
- Sep 2026
- Year over year
- +4.3%
- vs $544K
- Rank in South Padre Island
- #24
- of 59 venues
What it sells
- Liquor 62%
- Beer 34%
- Wine 4%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $389,521 over the same 12 months, across 25 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Tequila Sunset Bar & Grill2501 Laguna Blvd | $2.1M | $175K |
| 2 | Wanna-Wanna Beach Bar & Grill5100 Gulf Blvd | $1.65M | $137K |
| 3 | Viva202 W Whiting St | $1.52M | $127K |
| 4 | Laguna Bob's201 W Pike St | $1.38M | $115K |
| 5 | Henrietta's Bayfront1707 Laguna Blvd | $1.37M | $114K |
| 6 | Sea Ranch Restaurant1 Padre Blvd # B | $739K | $62K |
| 7 | Driftwood Landing2401 Laguna Blvd Ste B | $619K | $52K |
| 8 | Tom & Jerry's Beach Club Bar & Grill3212 Padre Blvd | $605K | $50K |
The map shows The Upper Deck Hotel and Bar's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Upper Deck Hotel and Bar make?
The Upper Deck Hotel and Bar reported $566,933 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $47,244 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Upper Deck Hotel and Bar's most recent monthly alcohol sales?
The Upper Deck Hotel and Bar reported $41,020 for September 2026, its most recent filing.
How does The Upper Deck Hotel and Bar compare with other bars in South Padre Island?
It ranks 24th of 59 South Padre Island venues by alcohol sales over the 12 months ending September 2026. The median South Padre Island venue sold $335,630. Within half a mile, the median venue sold $389,521.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB1128415. All bar sales in South Padre Island