Bar sales · San Antonio, TX
Serna's Backyard Sports Bar
12023 Fm 1957, San Antonio, 78253
Serna's Backyard Sports Bar, at 12023 Fm 1957 in San Antonio, reported $606,310 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $50,526 a month and up 13.1% from the year before. That ranks 413th of 1,581 venues in San Antonio, where the median venue sold $250,040.
- Average per month
- $51K
- 12 of 12 months filed
- Latest month
- $53K
- Jul 2026
- Year over year
- +13.1%
- vs $536K
- Rank in San Antonio
- #413
- of 1,581 venues
What it sells
- Liquor 64%
- Beer 36%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $606,310 over the same 12 months, across 3 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Talley's Pub12991 Potranco Rd Ste 120 | $1.07M | $89K |
| 2 | Las Palapas11881 Potranco Rd # Fm1957 | $421K | $35K |
The map shows Serna's Backyard Sports Bar's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Serna's Backyard Sports Bar make?
Serna's Backyard Sports Bar reported $606,310 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $50,526 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Serna's Backyard Sports Bar's most recent monthly alcohol sales?
Serna's Backyard Sports Bar reported $52,737 for July 2026, its most recent filing.
How does Serna's Backyard Sports Bar compare with other bars in San Antonio?
It ranks 413th of 1,581 San Antonio venues by alcohol sales over the 12 months ending July 2026. The median San Antonio venue sold $250,040. Within half a mile, the median venue sold $606,310.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB950057. All bar sales in San Antonio