Bar sales · Plano, TX
Senor Locos
701 W Parker Rd, Plano, 75023
Senor Locos, at 701 W Parker Rd in Plano, reported $301,286 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $25,107 a month and down 3.5% from the year before. That ranks 133rd of 333 venues in Plano, where the median venue sold $181,625.
- Average per month
- $25K
- 12 of 12 months filed
- Latest month
- $24K
- Sep 2026
- Year over year
- -3.5%
- vs $312K
- Rank in Plano
- #133
- of 333 venues
What it sells
- Liquor 69%
- Beer 29%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $457,529 over the same 12 months, across 10 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Twin Peaks3312 N Central Expy | $2.58M | $215K |
| 2 | Austin Avenue Grill & Sports Bar935 W Parker Rd Ste 410 | $2.43M | $203K |
| 3 | Chuy's3408 N Central Expy | $772K | $64K |
| 4 | Bavarian Grill3425 Premier Dr | $769K | $64K |
| 5 | Longhorn Steakhouse3421 N Central Expy | $507K | $42K |
| 6 | Saltgrass Steakhouse3320 N Central Expy | $408K | $34K |
| 7 | Big Mike's Bar and Grill3200 Alma Dr | $219K | $18K |
| 8 | Carrabba's Italian Grill3400 N Central Expy | $190K | $16K |
The map shows Senor Locos's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Senor Locos make?
Senor Locos reported $301,286 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $25,107 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Senor Locos's most recent monthly alcohol sales?
Senor Locos reported $23,528 for September 2026, its most recent filing.
How does Senor Locos compare with other bars in Plano?
It ranks 133rd of 333 Plano venues by alcohol sales over the 12 months ending September 2026. The median Plano venue sold $181,625. Within half a mile, the median venue sold $457,529.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM1095948. All bar sales in Plano