Bar sales · Odessa, TX
Hook and Reel
5151 E 42nd St, Odessa, 79762
Hook and Reel, at 5151 E 42nd St in Odessa, reported $344,799 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $28,733 a month and down 18.8% from the year before. That ranks 59th of 150 venues in Odessa, where the median venue sold $228,583.
- Average per month
- $29K
- 12 of 12 months filed
- Latest month
- $31K
- Aug 2026
- Year over year
- -18.8%
- vs $424K
- Rank in Odessa
- #59
- of 150 venues
What it sells
- Liquor 42%
- Beer 57%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $414,432 over the same 12 months, across 6 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Ojos Locos Sports Cantina5105 E 42nd St | $3.48M | $290K |
| 2 | Bubba's 336153 E Highway 191 | $1.51M | $126K |
| 3 | Longhorn Steakhouse6101 E Highway 191 | $484K | $40K |
| 4 | The Olive Garden Italian Restaurant5111 E 42nd St | $225K | $19K |
| 5 | Odessa Holiday Inn5275 E 42nd St | $67K | $6K |
The map shows Hook and Reel's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Hook and Reel make?
Hook and Reel reported $344,799 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $28,733 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Hook and Reel's most recent monthly alcohol sales?
Hook and Reel reported $30,599 for August 2026, its most recent filing.
How does Hook and Reel compare with other bars in Odessa?
It ranks 59th of 150 Odessa venues by alcohol sales over the 12 months ending July 2026. The median Odessa venue sold $228,583. Within half a mile, the median venue sold $414,432.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB1065080. All bar sales in Odessa