Bar sales · New Ulm, TX
Falls Operating
1750 N Falls Dr, New Ulm, 78950
Falls Operating, at 1750 N Falls Dr in New Ulm, reported $292,491 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $24,374 a month and down 1.5% from the year before. That ranks 1st of 6 venues in New Ulm, where the median venue sold $86,405.
- Average per month
- $24K
- 12 of 12 months filed
- Latest month
- $21K
- Jul 2026
- Year over year
- -1.5%
- vs $297K
- Rank in New Ulm
- #1
- of 6 venues
What it sells
- Liquor 56%
- Beer 14%
- Wine 31%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $146,807 over the same 12 months, across 2 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | New Ulm Chamber of Commerce211 Hickory St | $1K | $1K |
The map shows Falls Operating's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Falls Operating make?
Falls Operating reported $292,491 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $24,374 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Falls Operating's most recent monthly alcohol sales?
Falls Operating reported $20,740 for July 2026, its most recent filing.
How does Falls Operating compare with other bars in New Ulm?
It ranks 1st of 6 New Ulm venues by alcohol sales over the 12 months ending July 2026. The median New Ulm venue sold $86,405. Within half a mile, the median venue sold $146,807.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM1118500. All bar sales in New Ulm