Bar sales · New Braunfels, TX
Willie's Grill & Icehouse
2966 Cold Spring Dr, New Braunfels, 78130
Willie's Grill & Icehouse, at 2966 Cold Spring Dr in New Braunfels, reported $615,009 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $51,251 a month and down 6.8% from the year before. That ranks 44th of 149 venues in New Braunfels, where the median venue sold $312,564.
- Average per month
- $51K
- 12 of 12 months filed
- Latest month
- $58K
- Aug 2026
- Year over year
- -6.8%
- vs $660K
- Rank in New Braunfels
- #44
- of 149 venues
What it sells
- Liquor 49%
- Beer 49%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $271,476 over the same 12 months, across 11 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Lupe Tortilla Mexican Restaurant2975 Town Center Dr Ste 100 | $1.38M | $115K |
| 2 | Bj's Restaurant & Brewhouse2951 Cold Spgs | $982K | $82K |
| 3 | P F C C B Texas, Inc (#9866)2982 Cold Spring Dr | $477K | $40K |
| 4 | Longhorn Steakhouse2963 Cold Spring Dr | $368K | $31K |
| 5 | Wing Daddy's Sauce House2831 Town Center Dr | $271K | $23K |
| 6 | Torchy's Tacos229 Fm 306 Ste 101 | $196K | $16K |
| 7 | Shogun Japanese Grill & Sushi Bar2955 Town Center Dr Ste 600 | $147K | $12K |
| 8 | Las Palapas151 Creekside Xing | $112K | $9K |
The map shows Willie's Grill & Icehouse's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Willie's Grill & Icehouse make?
Willie's Grill & Icehouse reported $615,009 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $51,251 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Willie's Grill & Icehouse's most recent monthly alcohol sales?
Willie's Grill & Icehouse reported $57,951 for August 2026, its most recent filing.
How does Willie's Grill & Icehouse compare with other bars in New Braunfels?
It ranks 44th of 149 New Braunfels venues by alcohol sales over the 12 months ending July 2026. The median New Braunfels venue sold $312,564. Within half a mile, the median venue sold $271,476.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB930782. All bar sales in New Braunfels