Bar sales · New Braunfels, TX
The Watering Hole Saloon
1390 Mcqueeney Rd, New Braunfels, 78130
The Watering Hole Saloon, at 1390 Mcqueeney Rd in New Braunfels, reported $1,063,283 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $88,607 a month and up 0.7% from the year before. That ranks 22nd of 151 venues in New Braunfels, where the median venue sold $272,484.
- Average per month
- $89K
- 12 of 12 months filed
- Latest month
- $81K
- Sep 2026
- Year over year
- +0.7%
- vs $1.06M
- Rank in New Braunfels
- #22
- of 151 venues
What it sells
- Liquor 54%
- Beer 41%
- Wine 5%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $338,951 over the same 12 months, across 11 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | La Cosecha Mexican Table505 N Business Ih 35 | $1.41M | $117K |
| 2 | The Hideaway New Braunfels262 W Jahn St | $921K | $77K |
| 3 | Saltgrass Steakhouse744 Interstate 35 N | $764K | $64K |
| 4 | Adobe Cafe Tex-Mex Cocina124 S Business Ih 35 | $564K | $47K |
| 5 | Santikos New Braunfels651 N Business Ih 35 Ste 1010 | $339K | $28K |
| 6 | Tommy John's Tailgate1515 Kuehler Ave | $263K | $53K |
| 7 | Courtyard by Marriott750 N Interstate 35 | $222K | $19K |
| 8 | Tobacco Haus Cigar Lounge651 N Business Ih 35 Ste 525 | $85K | $28K |
The map shows The Watering Hole Saloon's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Watering Hole Saloon make?
The Watering Hole Saloon reported $1,063,283 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $88,607 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Watering Hole Saloon's most recent monthly alcohol sales?
The Watering Hole Saloon reported $80,703 for September 2026, its most recent filing.
How does The Watering Hole Saloon compare with other bars in New Braunfels?
It ranks 22nd of 151 New Braunfels venues by alcohol sales over the 12 months ending September 2026. The median New Braunfels venue sold $272,484. Within half a mile, the median venue sold $338,951.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB192249. All bar sales in New Braunfels