Bar sales · New Braunfels, TX
On the Half Shell
203 S Seguin Ave, New Braunfels, 78130
On the Half Shell, at 203 S Seguin Ave in New Braunfels, reported $1,473,472 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $122,789 a month and down 2.7% from the year before. That ranks 11th of 149 venues in New Braunfels, where the median venue sold $312,564.
- Average per month
- $123K
- 12 of 12 months filed
- Latest month
- $132K
- Jul 2026
- Year over year
- -2.7%
- vs $1.51M
- Rank in New Braunfels
- #11
- of 149 venues
What it sells
- Liquor 71%
- Beer 27%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $743,453 over the same 12 months, across 30 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | The Pour Haus386 W San Antonio St | $3.5M | $292K |
| 2 | Mcadoo's Seafood196 N Castell Ave | $2.61M | $218K |
| 3 | Muck & Fuss Craft Beer and Burgers - Side Car Bar295 E San Antonio St Ste 101-202 | $2.58M | $215K |
| 4 | Krause's Cafe148 S Castell Ave | $2.32M | $193K |
| 5 | C Bar C Rooftop Bar125 N Castell Ave | $2.05M | $171K |
| 6 | Scores Sports Bar223 W San Antonio St | $1.65M | $137K |
| 7 | Moonshine & Ale236 W San Antonio St | $1.37M | $114K |
| 8 | Myron's Steak House136 S Castell Ave | $1.16M | $97K |
The map shows On the Half Shell's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does On the Half Shell make?
On the Half Shell reported $1,473,472 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $122,789 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were On the Half Shell's most recent monthly alcohol sales?
On the Half Shell reported $132,413 for July 2026, its most recent filing.
How does On the Half Shell compare with other bars in New Braunfels?
It ranks 11th of 149 New Braunfels venues by alcohol sales over the 12 months ending July 2026. The median New Braunfels venue sold $312,564. Within half a mile, the median venue sold $743,453.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB609060. All bar sales in New Braunfels