Bar sales · New Braunfels, TX
On the Half Shell
203 S Seguin Ave, New Braunfels, 78130
On the Half Shell, at 203 S Seguin Ave in New Braunfels, reported $1,488,533 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $124,044 a month and about flat from the year before. That ranks 11th of 151 venues in New Braunfels, where the median venue sold $272,484.
- Average per month
- $124K
- 12 of 12 months filed
- Latest month
- $117K
- Sep 2026
- Year over year
- +0.2%
- vs $1.49M
- Rank in New Braunfels
- #11
- of 151 venues
What it sells
- Liquor 71%
- Beer 27%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $769,107 over the same 12 months, across 30 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | The Pour Haus386 W San Antonio St | $3.35M | $279K |
| 2 | Muck & Fuss Craft Beer and Burgers - Side Car Bar295 E San Antonio St Ste 101-202 | $2.58M | $215K |
| 3 | Mcadoo's Seafood196 N Castell Ave | $2.56M | $213K |
| 4 | Krause's Cafe148 S Castell Ave | $2.32M | $193K |
| 5 | C Bar C Rooftop Bar125 N Castell Ave | $1.96M | $163K |
| 6 | Scores Sports Bar223 W San Antonio St | $1.64M | $137K |
| 7 | Old City Hall Restaurant & Bar200 N Seguin Ave | $1.49M | $124K |
| 8 | Moonshine & Ale236 W San Antonio St | $1.33M | $111K |
The map shows On the Half Shell's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does On the Half Shell make?
On the Half Shell reported $1,488,533 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $124,044 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were On the Half Shell's most recent monthly alcohol sales?
On the Half Shell reported $117,211 for September 2026, its most recent filing.
How does On the Half Shell compare with other bars in New Braunfels?
It ranks 11th of 151 New Braunfels venues by alcohol sales over the 12 months ending September 2026. The median New Braunfels venue sold $272,484. Within half a mile, the median venue sold $769,107.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB609060. All bar sales in New Braunfels