Bar sales · New Braunfels, TX
Happy Cow
9103 Fm 1102, New Braunfels, 78130
Happy Cow, at 9103 Fm 1102 in New Braunfels, reported $465,885 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $38,824 a month and up 10.7% from the year before. That ranks 57th of 149 venues in New Braunfels, where the median venue sold $312,564.
- Average per month
- $39K
- 12 of 12 months filed
- Latest month
- $39K
- Aug 2026
- Year over year
- +10.7%
- vs $421K
- Rank in New Braunfels
- #57
- of 149 venues
What it sells
- Liquor 46%
- Beer 54%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $556,290 over the same 12 months, across 2 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Riley's Tavern8894 Fm 1102 | $647K | $54K |
The map shows Happy Cow's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Happy Cow make?
Happy Cow reported $465,885 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $38,824 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Happy Cow's most recent monthly alcohol sales?
Happy Cow reported $38,601 for August 2026, its most recent filing.
How does Happy Cow compare with other bars in New Braunfels?
It ranks 57th of 149 New Braunfels venues by alcohol sales over the 12 months ending July 2026. The median New Braunfels venue sold $312,564. Within half a mile, the median venue sold $556,290.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB871035. All bar sales in New Braunfels