Bar sales · Midland, TX
The Final Event Center
12504 State Highway 191, Midland, 79707
The Final Event Center, at 12504 State Highway 191 in Midland, reported $208,793 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $69,598 a month. That ranks 101st of 180 venues in Midland, where the median venue sold $281,293.
- Average per month
- $70K
- 3 of 12 months filed
- Latest month
- $45K
- Sep 2026
- Year over year
- —
- no prior year
- Rank in Midland
- #101
- of 180 venues
What it sells
- Liquor 59%
- Beer 41%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $155,607 over the same 12 months, across 4 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Lou Lou by los Toxicos12504 State Highway 191 | $179K | $22K |
| 2 | Hacienda Events12600 State Highway 191 | $132K | $33K |
| 3 | WH Event Center12600 State Highway 191 | $114K | $16K |
The map shows The Final Event Center's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Final Event Center make?
The Final Event Center reported $208,793 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $69,598 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Final Event Center's most recent monthly alcohol sales?
The Final Event Center reported $44,775 for September 2026, its most recent filing.
How does The Final Event Center compare with other bars in Midland?
It ranks 101st of 180 Midland venues by alcohol sales over the 12 months ending September 2026. The median Midland venue sold $281,293. Within half a mile, the median venue sold $155,607.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200192156. All bar sales in Midland