Bar sales · Midland, TX
The Detour
1708 Rankin Hwy, Midland, 79701
The Detour, at 1708 Rankin Hwy in Midland, reported $794,477 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $66,206 a month and down 9.1% from the year before. That ranks 42nd of 180 venues in Midland, where the median venue sold $281,293.
- Average per month
- $66K
- 12 of 12 months filed
- Latest month
- $64K
- Sep 2026
- Year over year
- -9.1%
- vs $874K
- Rank in Midland
- #42
- of 180 venues
What it sells
- Liquor 55%
- Beer 45%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $134,279 over the same 12 months, across 6 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | El Relajo1511 Rankin Hwy | $1.46M | $122K |
| 2 | El Mariachi Mexican Restaurant1507 Rankin Hwy | $217K | $18K |
| 3 | Towneplace Suites (1-20) Midland, TX912 Crump St | $52K | $4K |
| 4 | San Miguel Arcangel Catholic Church1100 Camp St | $45K | $45K |
| 5 | Rosa's Cafe & Tortilla Factory2001 Rankin Hwy | $23K | $2K |
The map shows The Detour's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Detour make?
The Detour reported $794,477 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $66,206 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Detour's most recent monthly alcohol sales?
The Detour reported $63,853 for September 2026, its most recent filing.
How does The Detour compare with other bars in Midland?
It ranks 42nd of 180 Midland venues by alcohol sales over the 12 months ending September 2026. The median Midland venue sold $281,293. Within half a mile, the median venue sold $134,279.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB739220. All bar sales in Midland