Bar sales · McAllen, TX
Viceversa
1300 Trenton Rd Ste 360, McAllen, 78504
Viceversa, at 1300 Trenton Rd Ste 360 in McAllen, reported $19,999 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $2,857 a month. That ranks 215th of 250 venues in McAllen, where the median venue sold $170,922.
- Average per month
- $3K
- 7 of 12 months filed
- Latest month
- $4K
- Sep 2026
- Year over year
- —
- no prior year
- Rank in McAllen
- #215
- of 250 venues
What it sells
- Liquor 40%
- Beer 60%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $106,647 over the same 12 months, across 25 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Howling Rabbits Beer Works1200 Auburn Ave Ste 350 | $2.7M | $225K |
| 2 | Oak Texas Bar & Grill North Park1200 Auburn Ave Bldg 300 Suite 300 | $2.63M | $219K |
| 3 | Toloa Rooftop1200 Auburn Ave Bldg E Ste 360 | $1.06M | $88K |
| 4 | BCL Limited1200 Auburn Ave Ste 220 | $852K | $71K |
| 5 | Luma Cocktail Lounge7001 N 10th St Ste C | $526K | $44K |
| 6 | Mousai1200 W Auburn Ave Bldg 300 Ste 320 | $390K | $32K |
| 7 | Mujinzo7100 N 10th St | $316K | $26K |
| 8 | Cheddar's Scratch Kitchen7701 N 10th St | $314K | $26K |
The map shows Viceversa's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Viceversa make?
Viceversa reported $19,999 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $2,857 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Viceversa's most recent monthly alcohol sales?
Viceversa reported $4,180 for September 2026, its most recent filing.
How does Viceversa compare with other bars in McAllen?
It ranks 215th of 250 McAllen venues by alcohol sales over the 12 months ending September 2026. The median McAllen venue sold $170,922. Within half a mile, the median venue sold $106,647.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200095557. All bar sales in McAllen