Bar sales · McAllen, TX
The Rockwell
400 W Nolana Ave Ste H1, McAllen, 78504
The Rockwell, at 400 W Nolana Ave Ste H1 in McAllen, reported $65,723 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $65,723 a month and down 86.3% from the year before. That ranks 174th of 250 venues in McAllen, where the median venue sold $170,922.
- Average per month
- $66K
- 1 of 12 months filed
- Latest month
- $66K
- Oct 2025
- Year over year
- -86.3%
- vs $481K
- Rank in McAllen
- #174
- of 250 venues
Within half a mile
The median venue within half a mile sold $232,646 over the same 12 months, across 33 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Kiss and Fly5204 N 10th St | $1.88M | $157K |
| 2 | Suerte Bar & Grill Uptown400 W Nolana Ave Ste N1 | $1.83M | $153K |
| 3 | '76 Bar and Kitchen400 W Nolana Ave Ste Rs&t | $1.81M | $164K |
| 4 | Eddy's Tavern400 E Nolana Ave | $1.71M | $142K |
| 5 | Jaitel Hospitality1200 Wisconsin Rd Ste 200 | $1.27M | $106K |
| 6 | Bourbon ST on 10Th4800 N 10th St | $973K | $81K |
| 7 | Hillbilly's6000 N 10th St | $786K | $66K |
| 8 | Deloreans 80S Bar1200 Wisconsin Rd Ste 330 | $652K | $54K |
The map shows The Rockwell's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Rockwell make?
The Rockwell reported $65,723 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $65,723 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Rockwell's most recent monthly alcohol sales?
The Rockwell reported $65,723 for October 2025, its most recent filing.
How does The Rockwell compare with other bars in McAllen?
It ranks 174th of 250 McAllen venues by alcohol sales over the 12 months ending September 2026. The median McAllen venue sold $170,922. Within half a mile, the median venue sold $232,646.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB1067156. All bar sales in McAllen