Bar sales · Marfa, TX
The Pony
306 E San Antonio St, Marfa, 79843
The Pony, at 306 E San Antonio St in Marfa, reported $180,260 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $15,022 a month and up 117.3% from the year before. That ranks 6th of 16 venues in Marfa, where the median venue sold $104,319.
- Average per month
- $15K
- 12 of 12 months filed
- Latest month
- $11K
- Jul 2026
- Year over year
- +117.3%
- vs $83K
- Rank in Marfa
- #6
- of 16 venues
What it sells
- Liquor 57%
- Beer 43%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $109,448 over the same 12 months, across 14 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Hotel Saint George105 S Highland Ave | $612K | $51K |
| 2 | Planet Marfa200 S Abbott St | $393K | $33K |
| 3 | Jett's Grill207 N Highland Ave | $221K | $20K |
| 4 | Marfa Distilling320 W El Paso St | $214K | $18K |
| 5 | Cibolo Creek Ranch96801 Highway 67 | $179K | $18K |
| 6 | Cochineal107 1/2 W San Antonio St | $176K | $15K |
| 7 | Glitch Marfa108 E El Paso St | $43K | $4K |
| 8 | The Sentinel Marfa209 W El Paso St | $42K | $4K |
The map shows The Pony's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does The Pony make?
The Pony reported $180,260 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $15,022 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Pony's most recent monthly alcohol sales?
The Pony reported $10,793 for July 2026, its most recent filing.
How does The Pony compare with other bars in Marfa?
It ranks 6th of 16 Marfa venues by alcohol sales over the 12 months ending July 2026. The median Marfa venue sold $104,319. Within half a mile, the median venue sold $109,448.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200100569. All bar sales in Marfa