Bar sales · Longview, TX
On the Border
200 W Loop 281, Longview, 75605
On the Border, at 200 W Loop 281 in Longview, reported $56,061 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $18,687 a month and down 84.2% from the year before. That ranks 66th of 82 venues in Longview, where the median venue sold $159,633.
- Average per month
- $19K
- 3 of 12 months filed
- Latest month
- $0
- Oct 2025
- Year over year
- -84.2%
- vs $355K
- Rank in Longview
- #66
- of 82 venues
What it sells
- Liquor 75%
- Beer 25%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $198,231 over the same 12 months, across 18 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Bubba's 33200 E Loop 281 | $1.4M | $117K |
| 2 | Cargo3171 Nealy Way | $1.19M | $99K |
| 3 | Bj's Restaurant & Brewery314 W Loop 281 | $818K | $68K |
| 4 | Applebee's #8019 (Longview)101 W Loop 281 | $485K | $40K |
| 5 | Papacita's Mexican Restaurant305 W Loop 281 | $434K | $36K |
| 6 | Chili's Grill & Bar2800 Judson Rd | $378K | $32K |
| 7 | Chuy's208 E Loop 281 | $333K | $28K |
| 8 | Barron's405 W Loop 281 | $305K | $25K |
The map shows On the Border's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does On the Border make?
On the Border reported $56,061 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $18,687 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were On the Border's most recent monthly alcohol sales?
On the Border reported $0 for October 2025, its most recent filing.
How does On the Border compare with other bars in Longview?
It ranks 66th of 82 Longview venues by alcohol sales over the 12 months ending July 2026. The median Longview venue sold $159,633. Within half a mile, the median venue sold $198,231.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM942394. All bar sales in Longview