Bar sales · Killeen, TX
Hook & Reel
1701 E Central Texas Expy, Killeen, 76541
Hook & Reel, at 1701 E Central Texas Expy in Killeen, reported $258,626 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $21,552 a month and down 11.6% from the year before. That ranks 23rd of 82 venues in Killeen, where the median venue sold $135,560.
- Average per month
- $22K
- 12 of 12 months filed
- Latest month
- $22K
- Aug 2026
- Year over year
- -11.6%
- vs $293K
- Rank in Killeen
- #23
- of 82 venues
What it sells
- Liquor 80%
- Beer 18%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $188,955 over the same 12 months, across 7 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Applebee's Neighborhood Grill & Bar2700 E Central Texas Expy | $542K | $45K |
| 2 | K-Pot Korean BBQ & Hot Pot1501 E Central Texas Expy | $196K | $16K |
| 3 | Masfajitas Restaurant1908 E Central Texas Expy Ste B | $189K | $16K |
| 4 | Red Robin Gourmet Burgers & Brews2800 E Central Texas Expy | $106K | $9K |
| 5 | Courtyard by Marriott1721 E Central Texas Expy | $71K | $6K |
| 6 | Azura Nail Salon Bar1600 Lowes Blvd Ste 800 | $39K | $3K |
The map shows Hook & Reel's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Hook & Reel make?
Hook & Reel reported $258,626 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $21,552 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Hook & Reel's most recent monthly alcohol sales?
Hook & Reel reported $22,087 for August 2026, its most recent filing.
How does Hook & Reel compare with other bars in Killeen?
It ranks 23rd of 82 Killeen venues by alcohol sales over the 12 months ending July 2026. The median Killeen venue sold $135,560. Within half a mile, the median venue sold $188,955.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB1104720. All bar sales in Killeen