Bar sales · Humble, TX
Hacienda Toro Rojo Mexican Grill & Bar
5324 Fm 1960 Rd E Ste B, Humble, 77346
Hacienda Toro Rojo Mexican Grill & Bar, at 5324 Fm 1960 Rd E Ste B in Humble, reported $105,273 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $8,773 a month and up 288.6% from the year before. That ranks 76th of 130 venues in Humble, where the median venue sold $174,021.
- Average per month
- $9K
- 12 of 12 months filed
- Latest month
- $11K
- Jul 2026
- Year over year
- +288.6%
- vs $27K
- Rank in Humble
- #76
- of 130 venues
What it sells
- Liquor 55%
- Beer 45%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $82,261 over the same 12 months, across 4 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | The Rusty Nail Bar & Grill4611 Fm 1960 Rd E | $210K | $18K |
| 2 | Los Alebrijes Mexican Restaurant4510 Fm 1960 Rd E Ste 4510 | $59K | $5K |
| 3 | Old Humble Distilling19103 Continental Pkwy Ste C | $7K | $584 |
The map shows Hacienda Toro Rojo Mexican Grill & Bar's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Hacienda Toro Rojo Mexican Grill & Bar make?
Hacienda Toro Rojo Mexican Grill & Bar reported $105,273 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $8,773 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Hacienda Toro Rojo Mexican Grill & Bar's most recent monthly alcohol sales?
Hacienda Toro Rojo Mexican Grill & Bar reported $11,301 for July 2026, its most recent filing.
How does Hacienda Toro Rojo Mexican Grill & Bar compare with other bars in Humble?
It ranks 76th of 130 Humble venues by alcohol sales over the 12 months ending July 2026. The median Humble venue sold $174,021. Within half a mile, the median venue sold $82,261.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200158076. All bar sales in Humble