Bar sales · Harlingen, TX
Hooters
104 Bass Pro Dr, Harlingen, 78552
Hooters, at 104 Bass Pro Dr in Harlingen, reported $247,904 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $49,581 a month and down 64.8% from the year before. That ranks 27th of 67 venues in Harlingen, where the median venue sold $148,158.
- Average per month
- $50K
- 5 of 12 months filed
- Latest month
- $0
- Dec 2025
- Year over year
- -64.8%
- vs $703K
- Rank in Harlingen
- #27
- of 67 venues
What it sells
- Liquor 24%
- Beer 76%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $208,325 over the same 12 months, across 8 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Chili's Grill & Bar1725 W Tyler Ave | $714K | $59K |
| 2 | Longhorn Steakhouse106 Bass Pro Dr | $474K | $40K |
| 3 | Hooters98 Bass Pro Dr | $283K | $47K |
| 4 | Logans Roadhouse2809 W Expressway 83 | $169K | $24K |
| 5 | I-69 Sports Bar205 S T St | $103K | $9K |
| 6 | Logan's Roadhouse2809 W Expressway 83 | $84K | $14K |
| 7 | Chipotle Mexican Grill - Harlingen410 Dixieland Rd | $1K | $104 |
The map shows Hooters's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Hooters make?
Hooters reported $247,904 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $49,581 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Hooters's most recent monthly alcohol sales?
Hooters reported $0 for December 2025, its most recent filing.
How does Hooters compare with other bars in Harlingen?
It ranks 27th of 67 Harlingen venues by alcohol sales over the 12 months ending July 2026. The median Harlingen venue sold $148,158. Within half a mile, the median venue sold $208,325.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB949647. All bar sales in Harlingen