Bar sales · Harlingen, TX
City of Primera
17635 Primera Rd, Harlingen, 78552
City of Primera, at 17635 Primera Rd in Harlingen, reported $540 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $540 a month. That ranks 66th of 66 venues in Harlingen, where the median venue sold $143,716.
- Average per month
- $540
- 1 of 12 months filed
- Latest month
- $540
- Dec 2025
- Year over year
- —
- no prior year
- Rank in Harlingen
- #66
- of 66 venues
What it sells
- Beer 100%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $306,251 over the same 12 months, across 12 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Walk-Ons97 Bass Pro Dr | $1.13M | $94K |
| 2 | Jaguar's Harlingen14286 W Expressway 83 | $589K | $49K |
| 3 | Wings and Rings6710 W Expressway 83 | $574K | $48K |
| 4 | Main Street Grill & Social2020 S Expressway 83 | $521K | $47K |
| 5 | Harlingen Country Club5500 El Camino Real | $355K | $30K |
| 6 | The Woods Cabaret15038 W Expressway 83 | $325K | $27K |
| 7 | Cheddar's Scratch Kitchen6702 W Expressway 83 | $287K | $24K |
| 8 | Fairfield Inn & Suites Harlingen4111 S Expressway 83 | $113K | $9K |
The map shows City of Primera's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does City of Primera make?
City of Primera reported $540 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $540 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were City of Primera's most recent monthly alcohol sales?
City of Primera reported $540 for December 2025, its most recent filing.
How does City of Primera compare with other bars in Harlingen?
It ranks 66th of 66 Harlingen venues by alcohol sales over the 12 months ending September 2026. The median Harlingen venue sold $143,716. Within half a mile, the median venue sold $306,251.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: NT200184883. All bar sales in Harlingen