Bar sales · Fredericksburg, TX
The Trueheart Hotel
201 N Llano St, Fredericksburg, 78624
The Trueheart Hotel, at 201 N Llano St in Fredericksburg, reported $4,273 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $356 a month and up 22.4% from the year before. That ranks 79th of 80 venues in Fredericksburg, where the median venue sold $240,658.
- Average per month
- $356
- 12 of 12 months filed
- Latest month
- $185
- Sep 2026
- Year over year
- +22.4%
- vs $3K
- Rank in Fredericksburg
- #79
- of 80 venues
What it sells
- Liquor 37%
- Beer 11%
- Wine 52%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $394,527 over the same 12 months, across 45 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Albert Hotel213 E Austin St | $2.46M | $205K |
| 2 | Velvet Lounge401 E Main St Unit Cde | $2.2M | $183K |
| 3 | Crossroads Saloon305 W Main St | $1.5M | $125K |
| 4 | Los Tios 9203 E San Antonio St | $1.47M | $123K |
| 5 | Hill and Vine210 S Adams St | $1.47M | $123K |
| 6 | Hondo's on Main312 W Main St | $1.28M | $107K |
| 7 | Cultures Grill & Bar318 E Main St | $1.27M | $106K |
| 8 | The Horse & Hound107 N Adams St | $1.05M | $88K |
The map shows The Trueheart Hotel's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Trueheart Hotel make?
The Trueheart Hotel reported $4,273 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $356 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Trueheart Hotel's most recent monthly alcohol sales?
The Trueheart Hotel reported $185 for September 2026, its most recent filing.
How does The Trueheart Hotel compare with other bars in Fredericksburg?
It ranks 79th of 80 Fredericksburg venues by alcohol sales over the 12 months ending September 2026. The median Fredericksburg venue sold $240,658. Within half a mile, the median venue sold $394,527.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200118644. All bar sales in Fredericksburg