Bar sales · El Paso, TX
Victoria's Ballroom
11610 Rojas Dr Ste A, El Paso, 79936
Victoria's Ballroom, at 11610 Rojas Dr Ste A in El Paso, reported $544 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $54 a month and down 16.6% from the year before. That ranks 653rd of 660 venues in El Paso, where the median venue sold $184,592.
- Average per month
- $54
- 10 of 12 months filed
- Latest month
- $0
- Jul 2026
- Year over year
- -16.6%
- vs $652
- Rank in El Paso
- #653
- of 660 venues
What it sells
- Beer 90%
- Wine 10%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $63,287 over the same 12 months, across 5 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Bucks Cabaret11701 Gateway Blvd W | $2.88M | $240K |
| 2 | El Paso Exclusive Events8600 Gateway Blvd E Ste D | $91K | $8K |
| 3 | Tuscany Halls (El Paso Exclusive Events Llc)8600 Gateway Blvd E Ste A2 | $63K | $5K |
| 4 | Cabana Beverages11801 Gateway Blvd W | $15K | $1K |
The map shows Victoria's Ballroom's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Victoria's Ballroom make?
Victoria's Ballroom reported $544 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $54 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Victoria's Ballroom's most recent monthly alcohol sales?
Victoria's Ballroom reported $0 for July 2026, its most recent filing.
How does Victoria's Ballroom compare with other bars in El Paso?
It ranks 653rd of 660 El Paso venues by alcohol sales over the 12 months ending September 2026. The median El Paso venue sold $184,592. Within half a mile, the median venue sold $63,287.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB200114254. All bar sales in El Paso