Bar sales · El Paso, TX
The Plaza Hotel Pioneer Park
106 W Mills Ave, El Paso, 79901
The Plaza Hotel Pioneer Park, at 106 W Mills Ave in El Paso, reported $2,111,167 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $175,931 a month and up 8.0% from the year before. That ranks 9th of 660 venues in El Paso, where the median venue sold $184,592.
- Average per month
- $176K
- 12 of 12 months filed
- Latest month
- $158K
- Sep 2026
- Year over year
- +8.0%
- vs $1.95M
- Rank in El Paso
- #9
- of 660 venues
What it sells
- Liquor 71%
- Beer 10%
- Wine 19%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $337,563 over the same 12 months, across 66 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Hotel Paso del Norte10 Henry Trost Ct | $3.63M | $302K |
| 2 | Professional Sports Catering1 Ball Park Plz | $3.57M | $298K |
| 3 | Cafe Central109 N Oregon St | $2.04M | $170K |
| 4 | Later Later109 N Coldwell St | $1.62M | $135K |
| 5 | Hush Hush533 W Franklin Ave | $1.56M | $130K |
| 6 | Pride Lounge510 N Stanton St | $1.43M | $119K |
| 7 | The Reagan313 E Mills Ave | $1.19M | $100K |
| 8 | Anson's303 N Oregon St Ste 110 | $1.09M | $91K |
The map shows The Plaza Hotel Pioneer Park's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Plaza Hotel Pioneer Park make?
The Plaza Hotel Pioneer Park reported $2,111,167 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $175,931 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Plaza Hotel Pioneer Park's most recent monthly alcohol sales?
The Plaza Hotel Pioneer Park reported $158,021 for September 2026, its most recent filing.
How does The Plaza Hotel Pioneer Park compare with other bars in El Paso?
It ranks 9th of 660 El Paso venues by alcohol sales over the 12 months ending September 2026. The median El Paso venue sold $184,592. Within half a mile, the median venue sold $337,563.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB1070028. All bar sales in El Paso