Bar sales · El Paso, TX
Rocky's Bordertown Cantina & Grill
6999 Montana Ave Ste G-h, El Paso, 79925
Rocky's Bordertown Cantina & Grill, at 6999 Montana Ave Ste G-h in El Paso, reported $479,265 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $39,939 a month and down 2.4% from the year before. That ranks 163rd of 660 venues in El Paso, where the median venue sold $184,592.
- Average per month
- $40K
- 12 of 12 months filed
- Latest month
- $43K
- Sep 2026
- Year over year
- -2.4%
- vs $491K
- Rank in El Paso
- #163
- of 660 venues
What it sells
- Liquor 53%
- Beer 47%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $294,639 over the same 12 months, across 9 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | El Paso Marriott1600 Airway Blvd | $441K | $37K |
| 2 | Great American Steakhouse1300 Airway Blvd | $440K | $37K |
| 3 | Chili's Grill & Bar1421 Airway Blvd | $383K | $32K |
| 4 | Track One1330 Robert E Lee Rd | $295K | $25K |
| 5 | Cattle Baron Steak & Seafood Restaurant1700 Airway Blvd | $286K | $24K |
| 6 | Toro Burger Bar6590 Montana Ave Ste A | $110K | $9K |
| 7 | Starlight Event Center6650 Continental Dr | $106K | $9K |
| 8 | Springhill Suites by Marriott el Paso Airport1300 Airway Blvd Bldg E | $34K | $3K |
The map shows Rocky's Bordertown Cantina & Grill's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Rocky's Bordertown Cantina & Grill make?
Rocky's Bordertown Cantina & Grill reported $479,265 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $39,939 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Rocky's Bordertown Cantina & Grill's most recent monthly alcohol sales?
Rocky's Bordertown Cantina & Grill reported $42,796 for September 2026, its most recent filing.
How does Rocky's Bordertown Cantina & Grill compare with other bars in El Paso?
It ranks 163rd of 660 El Paso venues by alcohol sales over the 12 months ending September 2026. The median El Paso venue sold $184,592. Within half a mile, the median venue sold $294,639.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB974932. All bar sales in El Paso