Bar sales · El Paso, TX
Hook and Reel
11885 Gateway Blvd W, El Paso, 79936
Hook and Reel, at 11885 Gateway Blvd W in El Paso, reported $366,675 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $30,556 a month and down 9.6% from the year before. That ranks 200th of 648 venues in El Paso, where the median venue sold $186,945.
- Average per month
- $31K
- 12 of 12 months filed
- Latest month
- $33K
- Aug 2026
- Year over year
- -9.6%
- vs $406K
- Rank in El Paso
- #200
- of 648 venues
What it sells
- Liquor 46%
- Beer 51%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $203,927 over the same 12 months, across 19 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | West Texas Chophouse1317 George Dieter Dr | $872K | $73K |
| 2 | Bj's Restaurant & Brewhouse11905 Gateway Blvd W | $868K | $72K |
| 3 | Bubba's 3311925 Gateway Blvd W | $712K | $59K |
| 4 | Cheddar's Casual Cafe11895 Gateway Blvd W | $464K | $39K |
| 5 | Great American Land and Cattle1345 George Dieter Dr | $381K | $32K |
| 6 | Gen Korean BBQ House1319 George Dieter Dr Ste I | $360K | $30K |
| 7 | Applebee's Neighborhood Grill & Bar1350B George Dieter Dr | $353K | $29K |
| 8 | Outback Steakhouse11875 Gateway Blvd W | $217K | $18K |
The map shows Hook and Reel's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Hook and Reel make?
Hook and Reel reported $366,675 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $30,556 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Hook and Reel's most recent monthly alcohol sales?
Hook and Reel reported $33,050 for August 2026, its most recent filing.
How does Hook and Reel compare with other bars in El Paso?
It ranks 200th of 648 El Paso venues by alcohol sales over the 12 months ending July 2026. The median El Paso venue sold $186,945. Within half a mile, the median venue sold $203,927.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM1122771. All bar sales in El Paso