Bar sales · El Paso, TX
Gringo Theory
11410 Montana Ave, El Paso, 79936
Gringo Theory, at 11410 Montana Ave in El Paso, reported $1,486,369 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $123,864 a month and down 18.4% from the year before. That ranks 25th of 660 venues in El Paso, where the median venue sold $184,592.
- Average per month
- $124K
- 12 of 12 months filed
- Latest month
- $164K
- Oct 2026
- Year over year
- -18.4%
- vs $1.82M
- Rank in El Paso
- #25
- of 660 venues
What it sells
- Liquor 71%
- Beer 29%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
The map shows Gringo Theory's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Gringo Theory make?
Gringo Theory reported $1,486,369 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $123,864 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Gringo Theory's most recent monthly alcohol sales?
Gringo Theory reported $164,399 for October 2026, its most recent filing.
How does Gringo Theory compare with other bars in El Paso?
It ranks 25th of 660 El Paso venues by alcohol sales over the 12 months ending September 2026. The median El Paso venue sold $184,592. Within half a mile, the median venue sold $1,486,369.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB955810. All bar sales in El Paso