Bar sales · Dumas, TX
The Plaza Vii
2100 S Dumas Ave Ste 104-106, Dumas, 79029
The Plaza Vii, at 2100 S Dumas Ave Ste 104-106 in Dumas, reported $222,605 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $27,826 a month and down 48.5% from the year before. That ranks 5th of 11 venues in Dumas, where the median venue sold $129,398.
- Average per month
- $28K
- 8 of 12 months filed
- Latest month
- $11K
- May 2026
- Year over year
- -48.5%
- vs $432K
- Rank in Dumas
- #5
- of 11 venues
What it sells
- Liquor 59%
- Beer 41%
- Wine <1%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $176,002 over the same 12 months, across 4 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Taqueria el Tapatio1428 Guy Lane Plz # 4160 | $368K | $31K |
| 2 | The Plaza Restaurant2100 S Dumas Ave Ste 104-106 | $129K | $26K |
| 3 | The 19Th Hole112 Wayne Smith Blvd | $6K | $1K |
The map shows The Plaza Vii's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does The Plaza Vii make?
The Plaza Vii reported $222,605 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $27,826 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Plaza Vii's most recent monthly alcohol sales?
The Plaza Vii reported $10,563 for May 2026, its most recent filing.
How does The Plaza Vii compare with other bars in Dumas?
It ranks 5th of 11 Dumas venues by alcohol sales over the 12 months ending September 2026. The median Dumas venue sold $129,398. Within half a mile, the median venue sold $176,002.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB998299. All bar sales in Dumas