Bar sales · Austin, TX
Esther's Follies/Velveeta Room
525 E 6th St, Austin, 78701
Esther's Follies/Velveeta Room, at 525 E 6th St in Austin, reported $432,537 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $36,045 a month and down 7.7% from the year before. That ranks 718th of 1,489 venues in Austin, where the median venue sold $394,928.
- Average per month
- $36K
- 12 of 12 months filed
- Latest month
- $35K
- Jul 2026
- Year over year
- -7.7%
- vs $469K
- Rank in Austin
- #718
- of 1,489 venues
What it sells
- Liquor 64%
- Beer 27%
- Wine 9%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $665,770 over the same 12 months, across 233 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | JW Marriott Austin110 E 2nd St | $16.68M | $1.39M |
| 2 | Fairmont Austin Hotel101 Red River St | $7.19M | $599K |
| 3 | WLS Beverage304 E Cesar Chavez St | $6.73M | $561K |
| 4 | Mala Fama422 E 6th St | $5.9M | $492K |
| 5 | Comedy Mothership320 E 6th St | $5.61M | $468K |
| 6 | San Jacinto Beverage98 San Jacinto Blvd | $5.38M | $448K |
| 7 | Inn Cahoots1221 E 6th St | $5.25M | $438K |
| 8 | Manny's/Powder Room Atx301 W 5th St | $4.61M | $384K |
The map shows Esther's Follies/Velveeta Room's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does Esther's Follies/Velveeta Room make?
Esther's Follies/Velveeta Room reported $432,537 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $36,045 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Esther's Follies/Velveeta Room's most recent monthly alcohol sales?
Esther's Follies/Velveeta Room reported $35,288 for July 2026, its most recent filing.
How does Esther's Follies/Velveeta Room compare with other bars in Austin?
It ranks 718th of 1,489 Austin venues by alcohol sales over the 12 months ending July 2026. The median Austin venue sold $394,928. Within half a mile, the median venue sold $665,770.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: MB221294. All bar sales in Austin