Bar sales · Amarillo, TX
The Plaza Restaurant Ii
2101 S Soncy Rd, Amarillo, 79124
The Plaza Restaurant Ii, at 2101 S Soncy Rd in Amarillo, reported $458,863 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending July 2026, about $38,239 a month and down 1.6% from the year before. That ranks 52nd of 207 venues in Amarillo, where the median venue sold $195,106.
- Average per month
- $38K
- 12 of 12 months filed
- Latest month
- $37K
- Aug 2026
- Year over year
- -1.6%
- vs $467K
- Rank in Amarillo
- #52
- of 207 venues
What it sells
- Liquor 68%
- Beer 31%
- Wine 1%
Share of reported liquor, beer, wine and cover-charge receipts, Aug 2025 – Jul 2026.
Within half a mile
The median venue within half a mile sold $132,118 over the same 12 months, across 8 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Twin Peaks2401 S Soncy Rd | $2.31M | $193K |
| 2 | Buffalo Wild Wings9511 E Interstate 40 | $741K | $62K |
| 3 | Applebee's Neighborhood Grill & Bar2810 S Soncy Rd | $190K | $16K |
| 4 | Springhill Suites - West Medical Center2301 Cinema Dr | $74K | $6K |
| 5 | Hyatt Place Amarillo West8985 W Amarillo Blvd | $69K | $6K |
| 6 | Courtyard Amarillo West Medical Center8006 W Interstate 40 | $58K | $5K |
| 7 | Holiday Inn Amarillo West Medical Center8231 W Amarillo Blvd | $26K | $2K |
The map shows The Plaza Restaurant Ii's full monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps, trade-area context and CSV export are in Pro.
Questions
How much does The Plaza Restaurant Ii make?
The Plaza Restaurant Ii reported $458,863 in mixed-beverage sales over the 12 months ending July 2026 (Aug 2025 – Jul 2026), an average of $38,239 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were The Plaza Restaurant Ii's most recent monthly alcohol sales?
The Plaza Restaurant Ii reported $36,517 for August 2026, its most recent filing.
How does The Plaza Restaurant Ii compare with other bars in Amarillo?
It ranks 52nd of 207 Amarillo venues by alcohol sales over the 12 months ending July 2026. The median Amarillo venue sold $195,106. Within half a mile, the median venue sold $132,118.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM544656. All bar sales in Amarillo