Bar sales · Amarillo, TX
Hook and Reel
5807 SW 45th Ave Ste 310, Amarillo, 79109
Hook and Reel, at 5807 SW 45th Ave Ste 310 in Amarillo, reported $192,237 in alcohol sales — liquor, beer, wine and cover charges — over the 12 months ending September 2026, about $16,020 a month and down 5.5% from the year before. That ranks 111th of 210 venues in Amarillo, where the median venue sold $201,979.
- Average per month
- $16K
- 12 of 12 months filed
- Latest month
- $14K
- Sep 2026
- Year over year
- -5.5%
- vs $204K
- Rank in Amarillo
- #111
- of 210 venues
What it sells
- Liquor 52%
- Beer 46%
- Wine 2%
Share of reported liquor, beer, wine and cover-charge receipts, Oct 2025 – Sep 2026.
Within half a mile
The median venue within half a mile sold $192,237 over the same 12 months, across 3 venues that filed.
| # | Venue | 12-month sales | Per month |
|---|---|---|---|
| 1 | Cassidy's Polo Club6019 SW 45th Ave | $596K | $50K |
| 2 | Outdoor Amarillo4800 Bell St | $7K | $7K |
The map shows Hook and Reel's monthly history with the liquor, beer and wine split, and lets you draw a circle of any size to get the median venue around it. Radius comps and trade-area context are free. Full history and CSV export are in Pro.
Questions
How much does Hook and Reel make?
Hook and Reel reported $192,237 in mixed-beverage sales over the 12 months ending September 2026 (Oct 2025 – Sep 2026), an average of $16,020 a month. The figure covers alcohol and cover charges only; food and non-alcoholic sales are not reported to the state.
What were Hook and Reel's most recent monthly alcohol sales?
Hook and Reel reported $13,949 for September 2026, its most recent filing.
How does Hook and Reel compare with other bars in Amarillo?
It ranks 111th of 210 Amarillo venues by alcohol sales over the 12 months ending September 2026. The median Amarillo venue sold $201,979. Within half a mile, the median venue sold $192,237.
Where does this data come from?
Every Texas business with a mixed-beverage permit files its gross receipts with the Texas Comptroller each month. The state publishes those filings on data.texas.gov. These figures are the filings as reported, grouped by venue.
TABC permit: RM1128499. All bar sales in Amarillo